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First Gen X run college
In this spring’s Nine Shift seminar for college senior administrators, Ryan Purdy, President of Mid-Plains Community College in North Platte, Nebraska, reported that virtually his entire cabinet of...
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New LERN Expert
Layne Harpine of Emerald Isles, North Carolina, has been named LERN’s new consultant for workforce development and contract training. LERN President William A. Draves made the announcement at the...
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C.E. Leaders Plan New Directions
Continuing education leaders in higher education met last month in Tucson to plan new directions for the field. Here are some of the notes. Thanks to Susan Davis for the notes. University Wraparound...
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Trends and Issues
Wendy Evers, San Diego State University, San Diego, CA: a. Distance Learning through Mobile devices- are we there yet? Are we ready? b. State Authorization for USA for Credit courses/ programs… a very...
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Writing blog copy
Recent LERN surveys confirm that 90 percent of members use social media to help promote their programs. Marketing research also confirms that while it is a good supplement for other marketing...
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Developing a Contract Training sales pitch
In the old days, a ‘sales pitch’ was the talk presented to customers to get them to buy training, but that’s not going to work today. Today’s pitch should be a two-way conversation backed up by the...
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Have a plan
By Dr. Layne J. Harpine How do you respond to endless streams of requests, offer a variety of high-quality programs in various content areas, provide service on weekends, late nights and holidays and...
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20 Tips for Better Point of Sales Materials in Contract Training
The purpose of point of sale materials is to give the Contract Training sales representative something to guide an introductory in-person meeting and something to send out or leave behind to...
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Continuing Ed Job Title Results
Over 500 continuing educators responded to our exclusive LERN survey on job titles for continuing educators in higher education. Here’s the chart with the results. Clearly “Director” or “Manager” is...
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Continuing Education Programmers Areas of Focus
“If you are responsible for programming, what is your area of focus?” was the question asked on LERN’s latest member survey A whopping 511 LERN members from Continuing Education Departments in...
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